Barbeque Business Plan - 1215 Words

1. EXECUTIVE SUMMARY Khetho’s Meating Place (hereinafter referred to as Khetho’s) - unlike a typical braai place will provide a unique combination of excellent braaied meat at value pricing with a fun and entertaining atmosphere. Khetho’s is an answer to an increasing demand for a social spot for young adults. Our goal is to be a step ahead of our competition through an exemplary service provision. We expect our guests to have more fun during their leisure time. A simple, yet unique venue and atmosphere will create a sense of belonging for locals and tourists alike. Our operating principle is: â€Å"Happy enthusiastic employees create happy enthusiastic customers† This plan is prepared to obtain financing for the initial launch of†¦show more content†¦3.8 Industry analysis The dining and entertainment industry in South Africa has experienced rapid growth in the last 15 years and is now moving into the mature stage of its life cycle. Many factors contributed to the large demand for a good place for dining today. Young adults want more places to entertain themselves and a place where they can socialize. Most venues of this sort in Klipfontein View do not meet the needs of these young adults. Although the braai industry is very competitive, the lifestyle changes created by modern living continue to fuel its steady growth. More and more people have less time, resources and ability to cook for themselves. Trends are very important and Khetho’s is well positioned for the current interest in braaied meat at moderate to low prices. Due to existing competition, Khetho’s will devise a way to differentiate them in order to achieve and maintain a competitive advantage. The founder believes that combining the popular buy and braai with entertainment and excellent service concept is the key to success. The fact that there is no other place of this nature yet presents us with a window of opportunity and an entrance into a profitable niche in the market 3.9.1 Current and potential trends 3.9.2 Competitive analysis 3.9 Primary goals of the business 3.10.3 Short term 3.10.4 MediumShow MoreRelatedManagement Science: Case Problem of Julias Food Booth1634 Words   |  6 Pages= number of hot dogs to purchase x3 = number of barbeque sandwiches to purchase Objective Function The objective of Julias food booth is to maximize the total profit. The total profit is the sum of the individual profits gained from pizza slices, hot dogs and barbeque sandwiches. Profit derived from a pizza slice = $1.50 ($6/8 slices) = $1.50 - $0.75 = $0.75 Profit derived from a hot dog = $1.50 - $0.45 = $1.05 Profit derived from a barbeque sandwich = $$2.25 - $0.90 = $1.35 Thus, total profitRead MoreEssay on Analysis of Kingsford Charcoal1698 Words   |  7 Pagesnot included) In this report, we will be analyzing the current performance of Kingsford in the marketplace and identify the main cause of revenue deterioration. Thereafter, a comprehensive strategy and marketing plan will be presented. We will begin with identifying current business orientation of Kingsford. Then, we will analyze its position in the marketplace and various external forces. In-depth analysis on the strengths and weaknesses of Kingsford is done to have a clearer picture on whatRead MoreKingsford Analysis1520 Words   |  7 Pagesdetermine which of the issues are plausible causes in its drop in revenue. 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